About Us



McPhail Sports Limited (MSL) is an established sourcing company since 1927, manufacturing and distributing a wide range of sporting good products from Asia worldwide.

MSL has invested substantial resources into its specialised Managers who each head their own divisions out of NZ. They cover the key product groupings of Footwear, Apparel, Sporting Goods and Leisure.

MSL has built solid relationships with its key factories in China who have manufactured products for MSL over the past 35 years. Together we are able to offer our customers the service and satisfaction that assures them their product meets their market’s requirements.

The MSL design team along with the product managers work closely with our trading partners, offering inspirational designs and graphics as well as individual country requirements in testing and assurance standards, to deliver quality products at extremely competitive FOB pricing.